You are Your Brand:
Others will think of you, the way you think of you. This is a mantra that not only applies to potential employers – but to everyone we meet. What we think about ourselves and the way we present ourselves carries through and determines the way others react and treat us. Therefore there is nothing more important in personal branding than self-awareness, that is to say always being conscious of the present moment. This is not an act that one has to adapt – but a process of fearless self-discovery needed not only to achieve success in the workplace but in life.