Making Magic: Branding a Legacy


The Philo4Thought Hellenic Professional Mentoring Initiative is pleased to present this special edition “Young Professional of the Month” Feature Article! The goal of our publications is to provide positive, successful role models who will inspire the next generation of young professionals. A preliminary criterion for #YPM candidates is their active engagement in an entrepreneurial initiative or career path. Candidates are typically of Hellenic origin and part of a philanthropic, humanitarian or environmentally-conscious field. The most essential qualification they have in common, however, is the spirit and compassion to persevere, and the heart to share their knowledge and experience with others.

This month we had the pleasure to interview Aris Soultanos, Entrepreneur and Marketing Director of Eklektikon Wines, one of today’s top Greek brands. Throughout the interview, Aris impressed with his emphasis on the subtle tactics of personal identity and branding that go into making a good product successful in today’s market. Aris’ journey is not just a narrative of professional success, but personal fulfillment – a fusion of skill and respect for history and tradition, an acknowledgement that what he produces is alive with a story that is larger than one person or team.

ARTICLE: Making Magic: Branding a Legacy

ACKNOWLEDGEMENTS: Our sincere thanks to Aris Soultanos for taking the time to share his story with us. Special thanks to Amali Restaurant and Grounded Cafe for allowing Philo4Thought to interview our featured Young Professional of the Month at your venues. Σας ευχαριστώ πολύ!